In 1992, Nike released two iconic Super Bowl commercials, Hare Jordan and Aerospace Jordan, featuring the legendary Michael Jordan and the one and only Bugs Bunny🐰 Directed by Joe Pytka and conceived by Jim Riswold of Wieden Kennedy, these ads were a huge hit—thanks in part to Riswold's love for Bugs Bunny as a kid. The commercials showcased the perfect synergy between MJ and Bugs, which sparked so much interest that Warner Bros. decided to take things to the next level. They turned this idea i
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In 1992, Nike released two iconic Super Bowl commercials, Hare Jordan and Aerospace Jordan, featuring the legendary Michael Jordan and the one and only Bugs Bunny🐰 Directed by Joe Pytka and conceived by Jim Riswold of Wieden Kennedy, these ads were a huge hit—thanks in part to Riswold's love for Bugs Bunny as a kid. The commercials showcased the perfect synergy between MJ and Bugs, which sparked so much interest that Warner Bros. decided to take things to the next level. They turned this idea i
19.9K viewsSep 19, 2025
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Marketing Matlab on Instagram: "Nike’s “Hare Jordan” commercial debuted during Super Bowl XXVI in 1992, created by Wieden+Kennedy and directed by Joe Pytka. The idea was simple but radical: if Michael Jordan was already larger than life, why not place him next to a literal cartoon legend? By teaming Jordan with Bugs Bunny, Nike blurred the line between sport, entertainment, and youth culture. The live-action/animation blend felt effortless, making Jordan relatable without shrinking his greatness
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Marketing Matlab on Instagram: "Nike’s “Hare Jordan” commercial debuted during Super Bowl XXVI in 1992, created by Wieden+Kennedy and directed by Joe Pytka. The idea was simple but radical: if Michael Jordan was already larger than life, why not place him next to a literal cartoon legend? By teaming Jordan with Bugs Bunny, Nike blurred the line between sport, entertainment, and youth culture. The live-action/animation blend felt effortless, making Jordan relatable without shrinking his greatness
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Instagrammarketingmatlab
air jordan 3 #nike #sneakers
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The flyover went overhead fans and Jordan-Hare Stadium ahead of the 2025 Iron Bowl!
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SLAM x KICKS on Instagram: "OGs never fade when the history is this iconic. The original “Hare” Air Jordan 8 is steeped in championship tradition straight from the 1993 season, and returns to @FootLocker with ‘90s nostalgia."
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The 2025 Iron Bowl will kickoff at 6:30 PM CT inside Jordan Hare Stadium on ABC. The last time the game was played at night on the road? 4th & A MILE. 4th & 31. Grave Digger. What a night. 2023 gifted us with a finish that nobody saw coming. Alabama seemed beat, and I believe everyone thought so especially after the previous play. Then Jalen Milroe launched one to the left corner of the endzone, and Bond came down with it. Auburn only rushed 3, and 8 guys couldn’t stop this play from happening.
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