How millions of FARMERS built a ₹90,000 crore brand in India| This is AMUL #tetrcollegeofbusiness
1:05
YouTubeTetr College of Business
How millions of FARMERS built a ₹90,000 crore brand in India| This is AMUL #tetrcollegeofbusiness
India's biggest dairy brand isn't owned by a billionaire. It's owned by 3.6 million farmers. During their India term, the Cohort of 2029 visited @amultv to understand how a cooperative model built a ₹90,000 crore brand that saved India 🇮🇳 Launched in 1955 under Verghese Kurien, Amul gave farmers not just a market for their milk but ...
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