Gamification is transforming how people manage their health by turning routine care into an engaging, rewarding experience. From tracking daily steps to managing chronic conditions, game elements like ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

Bunchball launched a sales gamification app for Salesforce.com a year ago as a kind of interesting experiment in motivating a sales force through game-like incentives. Today, the company is unveiling ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Recent research into gamified Spanish learning highlights strong gains in learner motivation and engagement, but evidence for direct improvements in language proficiency is still limited. Studies of ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Games and mobile apps share many challenges and opportunities that boil down to common growth strategies. Learn more at the Apps Business Summit on January 19th, a partner event of PGC London 2026.

Something creeped me out one recent week when two separate PR sources pitched me on new gamification approaches powered by Metaverse technologies. It probably did not help that I was still reeling ...

The growing use of gamification apps is helping seafarers take greater autonomy over their health and wellness, according to WellAtSea, a leading wellbeing platform and member of OneCare Group, which ...

A UAB Collat School of Business professor recently received a prestigious award for his app that aims to create a highly engaged community in online courses. The QS-Wharton Reimagine Education Awards ...