All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

The validity of the argument, though, is merely the determination of whether the conclusion logically follows the premises if the premises are true. Premises, though, aren’t always true; there may not ...

For regulars at Ars Technica, the forums are as much a part of the site’s identity as the articles. And where there are forums, there are flame wars. The BattleFront is infamous for its contentious ...