Getting your Trinity Audio player ready... Science has a simple and incredible trick that will help you lose weight. The idea, it seems, is to make portions appear bigger because this leads people to ...

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

Optical illusions aren’t just fun internet puzzles—they’re windows into how our brains construct reality. New research shows ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Hinnerk ...

Well, it looks like we're never, ever escaping the tyranny of The Dress — but it's OK, because optical illusions are cool. Not only that, but they can teach us a ton about ourselves, too. Case in ...

Tom has a Master's degree in Journalism. His editorial work covers anything from archaeology and the environment to technology and culture. Tom has a Master's degree in Journalism. His editorial work ...

It’s no secret that putting various colors together makes them look different. Put off-white next to black, and it looks completely bright. But did you know that, with the Munker Illusion, you can ...

A color illusion that strongly induces color contrast effect has been found by a research team at the Toyohashi University of Technology Department of Computer Science and Engineering, and Electronics ...

Perception researchers have long known about the structural and functional features that differentiate our central vision from our peripheral vision. The central (or foveal) region of our retinas are ...

This week the first wave of research from scientific journals has begun to be published; Current Biology has posted a trio of papers by three different prominent competing color vision labs, each ...

Here's a novel way to reduce racism: Convince people their skin is darker than it really is. No need to break out the tanning booth. A new study finds that an illusion that makes people feel that a ...