DALLAS — Nine families are suing Varsity Spirit, Varsity Brands, and several event operators over a mass panic during the 2025 NCA All-Star National Championship in Dallas that they say left them ...
Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...
DALLAS — Nine families are suing Varsity Spirit, Varsity Brands, and several event operators over a mass panic during the 2025 NCA All-Star National Championship in Dallas that they say left them ...
Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...
North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...
DALLAS — Varsity Spirit, the company that owns the National Cheerleaders Association (NCA), is offering spectator refunds, counseling and virtual competitions to those impacted by an incident at a ...
Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...
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