Google Ads is documenting a beta feature that lets advertisers supplement website conversion tags with offline data from backend systems such as CRMs and order databases. The feature, called ...

Google posted another new help document on multi-source conversions (beta). Last month, Google reportedly renamed conversions with multiple data sources to multi-source conversions, but now there is ...

Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form ...