Forecasts for real-time bidding are rising for the next several years, after a strong showing in 2012, including participation from major national brands and premium publishers. Market intelligence ...

Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years ...

Advertisers and publishers are familiar with real-time bidding (RTB) as it has been used in display advertising, with great success. Audience data is being used more to buy online video, too. With RTB ...

AcuityAds today announced that the company's platform is expected to account for one-third of all Canadian real-time bidding (RTB) online advertising spend in 2013. "Our goal is to continuously ...

New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish Council for Civil Liberties (ICCL), suggests Google and other key ...