Forbes contributors publish independent expert analyses and insights. Tima Bansal is an award-winning professor of strategy. In a business world obsessed with blitzscaling, one CEO is advocating for a ...

Uber (UBER) grew Gross Bookings 25% to $53.72B in Q1, with Uber One’s 50M members now driving 50% of Mobility and Delivery bookings. Uber’s shift to a membership-driven subscription model is being ...

Uber will now give the opportunity for drivers to earn a bit more cash, through small “digital tasks” that help the company train its AI models. The program was announced alongside other developments, ...

A new digital tasks program will be piloted for U.S. Uber drivers this year. Jakub Porzycki/NurPhoto via Getty Images The life of an Uber driver often involves stretches of downtime—waiting on ride ...

For years, the bear case on Uber was simple. Rides are transactional. Whoever offers the cheapest fare wins the trip. A membership tier with 50 million paying users looks like a subscription business ...