Add Yahoo as a preferred source to see more of our stories on Google. I can completely relate to this loyalty. After all, I was a Crest kid and remain a Crest adult, I have a bunch of Van Heusen ...

Many members of Generation Z now have kids. Yes, you read that right. The oldest Gen Zers are 26 years old. Many have jobs and families. Should marketers look at them the same way as millennials?

Studies will reveal that the way people act or behave is ruled 80 percent of the time by emotion and 20 percent by reason. Ask a marketer, and in all likelihood, he will agree that customers don’t ...

MANILA, Philippines - These are truly interesting times for global consumerism. In the telecommunications arena, for instance, we are amid an endless and sometimes vitriolic debate between iPhone and ...

Advertising and communication need to reflect the ways in which consumers have changed. Emotional intelligence is becoming more central to advertising development. As differentiation on functional ...

Saatchi & Saatchi chief Kevin Roberts' talents as an engaging speaker and writer have paid off--finally, some say--in a big way: the $430 million JC Penney creative account. After seeing Roberts speak ...

Sometimes we stumble across books, movies, or articles that suddenly, with crystal clarity, explain some aspect of our world. Malcolm Gladwell's books do this for me, as does Jay Carter's Nasty People ...