One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...

In the post-pandemic era of accelerated digitization, an increasing number of business tools are driven by AI, allowing company leaders to derive better business intelligence, anticipate customer ...

Recently, the word 'heuristic' has been on my mind.Simply put, it means making quick judgments using rules of thumb or intuition.In the field of restaurant operations, these heuristics are used quite ...

Consider the following scenario: you are watching a movie in your living room. One of the supporting characters is played by someone who looks familiar, but you can’t quite put your finger on where ...

Awareness advertising hacks the brain—and unless you have extremely deep pockets, it won't work for you. Why would I say something so controversial? Because today we're talking all things availability ...

Clinicians must make diagnostic treatment decisions using a large body of probabilistic information and process this information under the pressure of time and workload. The pressure of this task is ...

When it comes to decision making, heuristics—mental shortcuts that can simplify decision making—often attract derision as ineffective because they are subjective or non-data-driven. However, I believe ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...