Recently, I came across a helpful article by William Baum (2018) 1 on the “three laws of behavior.” Baum is a behavior analyst who works in the tradition of B. F. Skinner, and the article focuses on ...

Profit doesn’t begin with a business plan. It begins with behavior. Just as culture emerges from how people interact each day, profit reflects the accumulated patterns of those interactions. Leaders ...

When we conceptualize anxiety, we tend to see it as an omnipresent, immutable entity which we can neither change nor challenge. But the reality is that many of our anxious behaviors have been learned, ...

At first glance, forecasting behavior might seem far-fetched—can we really predict how people will act? It's a fair question. But just as we once questioned whether we could reliably predict the ...