When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

Americans have become increasingly aware of the need for energy efficiency at home, at work and in between—especially during peak periods. With that awareness has come a growing willingness for energy ...

For decades, brands have invested in loyalty programs to attract and retain customers. From traditional “earn-and-burn” points programs—such as frequent flyer and shopper rewards—to those providing ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Customer engagement relies on many factors -- like product quality, pricing, customer service and loyalty programs -- to encourage customers to return and commit to the brand. Customer loyalty ...

A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

GRAND RAPIDS, Mich., May 6, 2025 /CNW/ -- Ascential Technologies announced today the launch of Ascential Care, a broader, globally responsive and agile customer service platform designed to further ...

In a world where many products are commoditized, the way a brand interacts with its customers is often a differentiating factor. B2B companies can set themselves apart by listening attentively to ...