Wharton professor Peter Fader joins WNS executives Raj SivaKumar and Mike Nemeth to discuss the power of harnessing customer analytics for business success. In the era of Big Data, businesses must be ...

Wharton professor and analytics expert Peter Fader joins WNS executive Mike Nemeth to discuss the power of harnessing customer analytics in the insurance industry for business success. In the era of ...

Striving to gain greater insights into how existing customers can be retained and grown while attracting new prospects, nearly all companies are capturing customer data at an accelerating rate. The ...

Customer interactions are brimming with valuable intelligence. Savvy customer experience leaders and other business executives use this data to drive CX improvements in operational efficiency, sales ...

It may feel like the newest AI solutions are already applied everywhere, but that’s not the case -- yet. Despite the media and industry discussion in 2023 about the potential applications of AI and ...

If you find yourself asking “what is customer journey analytics?” you’re not alone. Customer journey analytics is the weaving together of every touchpoint that a customer interacts with, across ...

If your organization has customer data, collected through various sources, it can gain insights into what those customers want. Take the data analysis further, and you can improve customer engagement.

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

70% of enterprises have increased their spending on real-time customer analytics solutions over the past year. 58% of enterprises are seeing a significant increase in customer retention and loyalty as ...

Warranty analytics is moving beyond tracking claims and repair costs. Companies are using connected data, AI, and pre ...