You finally have a name you don’t hate. You’ve said it out loud to friends, typed it into a pitch deck, and maybe even imagined it on a homepage. Then you check the domain, and it’s taken. Or worse, ...

Any entrepreneur can tell you that starting a business is an exciting—and demanding—time in your life. There are dozens of things to take care of, from nailing down your business goals to consulting ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...

Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...

Business registration is the process for an individual or company to formally record their business with the specific state or government authorities to ensure the legal operation of their enterprise.

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

African American female consultant using touchpad while her clients are in the background in the office. Any entrepreneur can tell you that starting a business is an exciting—and demanding—time in ...