When it comes to bolstering consumer relationships, loyalty is often the first phrase that comes to mind. The ultimate building block, however, lies in brand affinity, or the emotional connection ...

Have you ever noticed that you have more of an affinity for certain products over others? Affinity marketing relates to how customers identify with and share a set of common values with the brands ...

It’s no secret that brand affinity — a shopper’s preference for a particular brand — can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to ...

Iterable today released Brand Affinity, an intelligent personalization solution for marketers to measure customer sentiment. Powered by Iterable AI, Brand Affinity helps marketers identify, segment, ...

Affinity marketing is thought to have begun in the late 1970s when the American Automobile Association (AAA) partnered with MasterCard to offer AAA members a branded credit card with lower rates and ...

SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the leading user-generated content (UGC) platform, today released a new study, titled “The 2017 Consumer Content Report: Influence in the Digital Age”. The ...

Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 4 sec ago By Maia Vines - 2 hours 12 min ago By Asa Hiken - 2 hours 12 min ago By Will Johnson - 2 hours 39 min ago By Aleda Stam ...

Here are some practical tips to get more engagement using Facebook Reactions and increase the level of affinity your customers feel toward your brand. Just over a year ago, Facebook released Reactions ...