Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Vintage Modern strengthens its PR strategy to grow its luxury automotive brand, blending classic design with modern ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. We saw in 2024 the beginnings of “segmentless” shoppers — ...

When Lissy Von Schwarzkopf and I met on a video call in mid-February, she offered an apology within seconds. As the chief business officer of Karla Otto, a global brand-building agency with luxury ...