Audi on Thursday launched the standalone brand AUDI (all caps, and minus the four-ring logo) in China to deliver electric vehicles tailored specifically for that market. To mark the launch of the AUDI ...

Audi's newest concept has a familiar name—the Audi E—but a very different vibe. This electric wagon is aimed at winning back sales in the Chinese market. It's a joint venture with China's SAIC and not ...

Since picking up his first set of MicroMachine toy cars as a toddler, Chris knew he had a passion for automobiles embedded in his soul. It wasn't until he started flipping through car magazines a ...

While all the eyes of the Western automotive realm are on the 2025 edition of the Los Angeles Auto Show, Audi chose to feature a major premiere as AUDI in China at the ongoing Auto Guangzhou 2025, ...

The Ingolstadt-based automaker is 'setting up for the future in China' and, in a potentially controversial move, drops the interlocked rings in favor of writing its name in capital letters – it's ...

One year after introducing the AUDI sub-brand for China, Audi and its joint-venture partner SAIC are already gearing up for their second production model, following the market launch of the E5 ...

Audi debuted a new China-only luxury brand this week, revealing a concept car as part of the announcement. The new brand's name? AUDI. The capital letters are necessary to differentiate it from Audi.

Audi has unveiled a new brand exclusive to China, named “AUDI.” The launch includes the AUDI E concept car, marking an EV product launch tailored to Chinese consumers. Unlike the traditional ...

Audi has been selling its cars and SUVs in China since the late 1980s, but the company has been thinking about rebranding in the region since at least the summer. In addition to the logo change—the ...

Audi struggled to cater to markets with differing preferences, ultimately forcing it to abandon its global vehicle concept, ...