Google Analytics now assigns an "ai-assistant" medium when a referrer matches a recognized AI assistant. Recognized AI assistant traffic appears under a new "AI Assistant" default channel group ...

I was digging through a Google Analytics 4 account recently, broke the traffic down by source and medium, and saw something that made me stop scrolling. The same source, chatgpt.com, was sitting in ...

Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update should help you measure visits from AI assistants without using custom ...

Google Analytics 4 launched its “AI Assistant” channel in May. I’ve since accumulated data before covering the feature here. AI Assistant measures and analyzes traffic from generative AI platforms. In ...

GA4 has been classifying AI assistant traffic since May. Now marketers need to figure out what those visits actually mean. When web analytics first emerged, marketers spent considerable energy sorting ...