Apple is one of the most popular brands in the world, and you don’t have to be a “techie” to instantly recognize the chrome “bitten apple” logo that has become synonymous with simplicity and quality.

Well, Apple’s at it again. The company that never fails to galvanize the masses has stirred up a fresh debate with its latest logo controversy. Apple, in case you’ve yet to hear, is taking on ...

Apple is well-known for its love of the so-called golden ratio, an “extreme and mean” mathematical ratio that designers as far back as the third-century B.C. identified as most likely to lead to ...

Ever looked at your iPhone, MacBook, or even an old iPod and wondered, “Why does the Apple logo have a bite taken out of it?” You’re definitely not alone. It’s one of the most recognizable logos in ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One. Since the introduction of its 26-generation operating systems like iOS ...

When you open up your MacBook, MacBook Air, or MacBook Pro, the glowing Apple logo on its hood sits upright so that everyone in Starbucks knows that you’re using a Mac. However, it hasn’t always been ...

Apple may be planning to reintroduce its classic rainbow logo on some of its new products as early as this year, according to a well-connected MacRumors tipster, who in turn cites a corporate Apple ...

Apple could be considering a return of the iconic backlit Apple logo on future MacBook models, if a newly published patent is anything to go by. Photo by Wes Hicks on Unsplash Once a common sight in ...