Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The shift away from third-party cookies has amplified the demand ...

PHOENIX, AZ / ACCESS Newswire / July 27, 2026 / As digital advertising platforms continue to strengthen their review systems, businesses operating in policy-sensitive sectors are increasingly ...

The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean ...

Advertising has been around since ~3000 BC when Hapu the weaver wrote the first ad in Thebes. None of the theories of advertising to date have been comprehensive in adequately addressing the only ...

Opinions expressed by Entrepreneur contributors are their own. The advertising landscape is experiencing a seismic shift. As the industry moves away from third-party cookies and privacy regulations ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising ...

Meta announced new advertising tools introducing Ads Super Burst, First Impression Ads, expanded Reels Trending Ads and a new way to measure video attention. The updates aim to help advertisers reach ...

Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous ...